Edition 2 - March 2022

My 'Why'

By Shola Oladipo, Food for Purpose CEO

Welcome to March - and yes Spring is in the air! I do love the longer days, warmer weather, longer walks and the lovely aroma of Spring!

Some days I do ask myself "why in the world did I leave my job to start a CIC?" I sound like I am complaining, but I really am not - I promise!

I am grateful but brutally honest about the effort, time, steep learning and energy it takes to run a business! By God's grace our team and business is great, and growing at an exciting rate.

Recent happenings have made me consider and recount my why or reason for doing what I do. My why is central to all I do as CEO, I remind myself, when I wonder or even wander. I remind myself when enjoying the highs of winning and the lows of waning.

And yes, I am filled by the conviction I received to branch out and grow a team with whom we can make a difference to the health of generations by raising awareness of cultural relevance, faith and health.

My why has helped me recently when my precious younger brother suddenly passed on. I felt my whole life had caved in, heart-wrenching pain and disillusionment set in. My why, reminded me of the deep desire and calling to serve others, whilst going through, and make a difference to the lives of those at the brunt of health inequalities.

So this month, I am refocusing, refreshing my direction and approach with my why at the core all actions.

So, what's your why? Why are you doing what you are doing? Whom will it benefit?

Have a great month - don't just live - have a reason...have a why.